43
synthetic ice
Skip itSoft demand (-46.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great296.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good$526K$526K/yr · 218K searches
Avg price
Good$170.00avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$18.72–$1022.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-46.5%90-day search growth — must beat 0% to launch