54
swing away
Worth a lookShows a sweet-spot price point ($37.33 avg), but brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list.
Avg price
Incredible$37.33avg listing price — sweet spot $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.03–$146.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$409K$409K/yr · 126K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,499.44avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand