47
swedish ladder
Skip itPrices mostly outside the sweet spot ($136.23–$591.51) — this niche doesn't clear our bar today.
Review moat
Incredible40.25avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 6% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Good$587K$587K/yr · 536K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$273.57avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$136.23–$591.51cheapest to priciest tracked listing — scored on the share inside $15–$100