52
sweat vest for women
Worth a lookShows a fragmented shelf (top 5 take 32% of clicks), but weak search conversion (1.5%) keeps it on the watch list.
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.50avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Great$9.67–$31.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 6% kills the launch gate
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Market size
Okay$120K$120K/yr · 470K searches
Review moat
Bad7,658.98avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale