57
sweat band
Launch itA $1.6M/yr market growing +18.3% this quarter with returns at 4.6% — clears our launch bar.
Market size
Great$1.6M$1.6M/yr · 2.6M searches
Avg price
Great$16.57avg listing price — sweet spot $15–$100
Price range
Good$8.27–$33.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 6% kills the launch gate
Review moat
Bad41,723.75avg incumbent reviews — the moat a new listing must climb