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swax baseball
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$20.69avg listing price — sweet spot $15–$100
Price range
Great$8.97–$39.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,267.7avg incumbent reviews — the moat a new listing must climb
Market size
Okay$116K$116K/yr · 42K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand