56
surf rod
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Review moat
Great281.03avg incumbent reviews — the moat a new listing must climb
Avg price
Great$70.95avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+57.3%90-day search growth — must beat 0% to launch
Price range
Good$19.25–$173.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$110K$110K/yr · 454K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price