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Launch itA $19.8M/yr market growing +128.3% this quarter with returns at 1.6% — clears our launch bar.
Market size
Incredible$19.8M$19.8M/yr · 16.9M searches
Growth
Incredible+128.3%90-day search growth — must beat 0% to launch
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$167.69avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,139.37avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$106.29–$253.98cheapest to priciest tracked listing — scored on the share inside $15–$100