47
strip cards
Skip itSoft demand (-81.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great208.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$6.21–$24.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$42K$42K/yr · 41K searches
Growth
Bad-81.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand