49
strike wedge
Skip itSoft demand (-36.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$42.56avg listing price — sweet spot $15–$100
Review moat
Great137.5avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.46–$103.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$127K$127K/yr · 58K searches
Growth
Bad-36.1%90-day search growth — must beat 0% to launch