53
stretching bands
Worth a lookShows a $2.0M/yr market, but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size
Great$2.0M$2.0M/yr · 1.2M searches
Returns
Great1.4%return rate — above 6% kills the launch gate
Avg price
Great$19.53avg listing price — sweet spot $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Great$8.04–$47.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Bad11,652.26avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand