45
stretch band
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.66avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Market size
Good$353K$353K/yr · 133K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$5.97–$239.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Review moat
Bad17,102.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf