43
strength slides
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 6% kills the launch gate
Growth
Great+61.3%90-day search growth — must beat 0% to launch
Price range
Good$6.86–$28.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.32avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,608avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad$7K$7K/yr · 6K searches