53
street hockey puck
Worth a lookShows low returns (1.0%), but soft demand (-27.3% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.79avg listing price — sweet spot $15–$100
Price range
Great$5.71–$61.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,118.67avg incumbent reviews — the moat a new listing must climb
Market size
Good$372K$372K/yr · 195K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-27.3%90-day search growth — must beat 0% to launch