40
straight away
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible94.25avg incumbent reviews — the moat a new listing must climb
Avg price
Great$51.93avg listing price — sweet spot $15–$100
Price range
Great$10.20–$89.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+67.8%90-day search growth — must beat 0% to launch
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 4K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand