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stick clip
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great140.64avg incumbent reviews — the moat a new listing must climb
Avg price
Great$69.91avg listing price — sweet spot $15–$100
Price range
Good$30.14–$135.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$37K$37K/yr · 18K searches
Brand share
Bad100%top-5 brand share — brand-locked demand