63
steelers
Launch itA $1.7M/yr market growing +2.5% this quarter with returns at 1.8% — clears our launch bar.
Avg price
Incredible$23.88avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Market size
Great$1.7M$1.7M/yr · 3.4M searches
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$8.23–$130.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,726.1avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand