35
stakt yoga mat
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$68.82avg listing price — sweet spot $15–$100
Price range
Great$23.01–$117.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 6% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$142K$142K/yr · 143K searches
Review moat
Okay3,615.95avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand