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sputnik sinker
Worth a lookShows low returns (0.7%), but a small market ($56K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great131avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.25avg listing price — sweet spot $15–$100
Growth
Good+58.2%90-day search growth — must beat 0% to launch
Price range
Good$10.01–$22.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$56K$56K/yr · 134K searches