43
sport band
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.23avg listing price — sweet spot $15–$100
Price range
Great$8.04–$41.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$131K$131K/yr · 81K searches
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad8,236.47avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand