59
spoke wrench
Worth a lookShows searches that convert (12.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Great+64.9%90-day search growth — must beat 0% to launch
Review moat
Good642avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.07–$39.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$235K$235K/yr · 174K searches
Avg price
Okay$11.14avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse