33
speediance
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great419avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$836K$836K/yr · 89K searches
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Returns
Okay5.6%return rate — above 6% kills the launch gate
Competition
Bad88%top-5 click share — a locked-up shelf
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$64.26–$3834.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$1870.26avg listing price — sweet spot $15–$100