60
speed rope
Worth a lookShows a sweet-spot price point ($21.95 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.95avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$5.68–$57.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$399K$399K/yr · 304K searches
Review moat
Okay3,515.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch