55
speed bands
Worth a lookShows a sweet-spot price point ($26.00 avg), but a deep review moat (25,302 avg reviews) keeps it on the watch list.
Avg price
Incredible$26.00avg listing price — sweet spot $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Great$8.35–$57.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$255K$255K/yr · 105K searches
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad25,301.5avg incumbent reviews — the moat a new listing must climb