57
spd cleats
Worth a lookShows searches that convert (13.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.66avg listing price — sweet spot $15–$100
Price range
Great$5.96–$67.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good932.05avg incumbent reviews — the moat a new listing must climb
Market size
Good$335K$335K/yr · 118K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+10.8%90-day search growth — must beat 0% to launch