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southern university jaguars apparel

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A small market ($23K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 42Conversion 9Competition 51Returns 37Price range 75Avg price 95Brand share 36Review moat 89Quality gap 58

Avg price

Incredible$28.32

avg listing price — sweet spot $15–$100

Review moat

Great211.88

avg incumbent reviews — the moat a new listing must climb

Price range

Great$10.06–$123.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+14.0%

90-day search growth — must beat 0% to launch

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$23K

$23K/yr · 119K searches

Search terms