35
sole treadmill
Skip itPricing outside the sweet spot ($1169.51 avg) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 6% kills the launch gate
Market size
Good$277K$277K/yr · 338K searches
Review moat
Okay2,354.73avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$1169.51avg listing price — sweet spot $15–$100
Price range
Bad$143.76–$2789.38cheapest to priciest tracked listing — scored on the share inside $15–$100