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soft gym vibration plate
Skip itSoft demand (-39.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$108.89avg listing price — sweet spot $15–$100
Returns
Good3.0%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,985avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$157K$157K/yr · 53K searches
Price range
Bad$56.80–$324.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-39.8%90-day search growth — must beat 0% to launch