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soccer ball
Launch itA $6.4M/yr market growing +35.2% this quarter with returns at 1.7% — clears our launch bar.
Market size
Incredible$6.4M$6.4M/yr · 12.0M searches
Avg price
Great$21.87avg listing price — sweet spot $15–$100
Price range
Great$8.58–$57.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Growth
Good+35.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,921.49avg incumbent reviews — the moat a new listing must climb