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soccer ball bag
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good$7.23–$36.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.18avg listing price — sweet spot $15–$100
Market size
Good$454K$454K/yr · 421K searches
Review moat
Good1,239.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand