Skip to content
42

snowmobile cover

Skip it

Soft demand (-65.3% this quarter) — this niche doesn't clear our bar today.

Market size 24Growth 0Conversion 33Competition 23Returns 62Price range 95Avg price 95Brand share 30Review moat 89Quality gap 87

Avg price

Incredible$41.62

avg listing price — sweet spot $15–$100

Price range

Incredible$24.92–$96.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great212.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Bad$95K

$95K/yr · 86K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-65.3%

90-day search growth — must beat 0% to launch

Search terms