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snow shoes
Skip itSoft demand (-91.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Avg price
Good$103.94avg listing price — sweet spot $15–$100
Review moat
Good954.31avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$117K$117K/yr · 290K searches
Price range
Bad$15.73–$468.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.2%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-91.3%90-day search growth — must beat 0% to launch