46
snap hooks
Skip itA small market ($84K/yr) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,993.44avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.98–$19.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.03avg listing price — sweet spot $15–$100
Market size
Bad$84K$84K/yr · 198K searches