32
sms laser
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Great111.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Okay$189.89avg listing price — sweet spot $15–$100
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 64K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$34.75–$604.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand