52
slim cooler
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (1.2%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$59.85avg listing price — sweet spot $15–$100
Growth
Good+50.6%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Okay$8.48–$208.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,209.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 104K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals High Price