42
sliding shorts
Skip itSoft demand (-27.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.30avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$9.09–$54.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,243.27avg incumbent reviews — the moat a new listing must climb
Market size
Okay$165K$165K/yr · 359K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Signals High Returns