62
sleeping bag
Launch itA $7.8M/yr market growing +34.2% this quarter with returns at 4.6% — clears our launch bar.
Market size
Incredible$7.8M$7.8M/yr · 8.9M searches
Avg price
Incredible$32.84avg listing price — sweet spot $15–$100
Price range
Incredible$18.04–$80.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Bad5,204.6avg incumbent reviews — the moat a new listing must climb