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ski wax iron
Skip itSoft demand (-87.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$63.71avg listing price — sweet spot $15–$100
Price range
Great$14.77–$117.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great392.19avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$164K$164K/yr · 86K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-87.4%90-day search growth — must beat 0% to launch