35
ski wax brush
Skip itSoft demand (-89.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible93.67avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$27.58avg listing price — sweet spot $15–$100
Price range
Great$12.48–$85.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$12K$12K/yr · 23K searches
Growth
Bad-89.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier