35
ski rack wall
Skip itSoft demand (-53.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.01avg listing price — sweet spot $15–$100
Price range
Incredible$14.52–$94.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great349.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$17K$17K/yr · 13K searches
Growth
Bad-53.2%90-day search growth — must beat 0% to launch