24
ski poles
Skip itSoft demand (-89.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$41.25avg listing price — sweet spot $15–$100
Price range
Incredible$21.66–$69.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,078avg incumbent reviews — the moat a new listing must climb
Market size
Bad$99K$99K/yr · 342K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-89.7%90-day search growth — must beat 0% to launch
Signals High Returns