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ski helmet
Skip itSoft demand (-93.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$62.18avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Market size
Good$753K$753K/yr · 2.2M searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay1,975.93avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.02–$275.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-93.8%90-day search growth — must beat 0% to launch