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ski goggle cover
Skip itSoft demand (-90.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Good504.53avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good$13.55avg listing price — sweet spot $15–$100
Price range
Good$7.47–$25.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 69K searches
Growth
Bad-90.6%90-day search growth — must beat 0% to launch