23
ski erg
Skip itPricing outside the sweet spot ($546.93 avg) — this niche doesn't clear our bar today.
Review moat
Good553.55avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 6% kills the launch gate
Market size
Okay$191K$191K/yr · 78K searches
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$35.26–$2699.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$546.93avg listing price — sweet spot $15–$100