47
ski bag
Skip itSoft demand (-86.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great342.25avg incumbent reviews — the moat a new listing must climb
Avg price
Great$83.19avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 712K searches
Competition
Great36%top-5 click share — an open shelf
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$23.09–$210.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad7.5%return rate — above 5% kills the launch gate
Growth
Bad-86.3%90-day search growth — must beat 0% to launch