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skeg guard
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Review moat
Incredible52.95avg incumbent reviews — the moat a new listing must climb
Avg price
Great$59.42avg listing price — sweet spot $15–$100
Growth
Great+88.5%90-day search growth — must beat 0% to launch
Price range
Good$13.78–$175.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$63K$63K/yr · 35K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality