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57

size 4 basketball

Worth a look

Shows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 27Conversion 63Competition 80Returns 86Price range 75Avg price 85Brand share 54Review moat 48Quality gap 23

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great$18.82

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Price range

Great$9.18–$32.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Good$322K

$322K/yr · 307K searches

Review moat

Okay1,683.12

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Search terms