60
size 3 soccer ball
Worth a lookShows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$1.8M$1.8M/yr · 1.7M searches
Avg price
Great$18.10avg listing price — sweet spot $15–$100
Price range
Great$8.58–$47.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,167.46avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.0%90-day search growth — must beat 0% to launch