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sissel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great360avg incumbent reviews — the moat a new listing must climb
Avg price
Great$85.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$10.61–$232.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Returns
Okay5.8%return rate — above 6% kills the launch gate
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$36K$36K/yr · 14K searches
Brand share
Bad100%top-5 brand share — brand-locked demand