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silk sleeping bag liner
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Avg price
Great$50.75avg listing price — sweet spot $15–$100
Price range
Great$16.12–$107.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great399.39avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+47.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$68K$68K/yr · 70K searches